VIVID HAIR CARE GUIDE
The Hair Sorceress — Milwaukee

The goal: keep your color richer, longer, with less fading.

1. WASH COLD, WASH LESS
   - Hot water opens the cuticle and pulls pigment. Rinse in the coolest
     water you can stand.
   - Aim for 2-3 washes per week maximum. Dry shampoo is your friend.

2. USE A SULFATE-FREE, COLOR-SAFE SHAMPOO
   - Sulfates strip fashion color fast. Read the label.
   - A cold-wash color shampoo is the single highest-impact swap you can make.

3. CONDITION WITH PIGMENT
   - A depositing/pigment mask tops up tone between salon visits.
   - Ask me for a custom ratio to mix into your conditioner at home.

4. PROTECT FROM HEAT
   - Always use a thermal protectant up to 450F before hot tools.
   - Air-dry when you can. Heat accelerates fade.

5. MIND THE WATER
   - Chlorine and hard water shift tone (especially blues and greens).
   - Rinse hair with clean water before swimming, or wear a cap.

Questions? Bring this sheet to your next appointment.